Research purpose:
The research aims to identify the impact of information technology (IT) factors on the destination choice decisions of Vietnamese tourists. Thereby, it suggests policies to promote the role of IT in the business activities of enterprises operating in the tourism industry, contributing to enhancing the competitiveness of Vietnam’s tourism sector.
Research motivation:
In recent years, the development of information technology (IT) has contributed to enhancing competitiveness, helping Vietnamese tourism enterprises to grow and develop effectively. However, clearly identifying the extent of IT’s influence on the destination choice decisions of Vietnamese tourists has not been common, especially in the context of Vietnam’s tourism industry being in the stage of development. Therefore, the research aims to determine the impact of IT factors on the destination choice decisions of Vietnamese tourists.
Research design, approach, and method:
By combining qualitative and quantitative analysis, based on the processing of primary data collected from surveys of tourists at famous destinations in Vietnam with a sample size of 1,100, using technical analysis with SPSS 20 software.
Main findings:
The research clearly identified the extent of the influence of IT factors on the destination choice decisions of Vietnamese tourists, including: website quality, social networks, online reviews, brand credibility, and AI support. Among these, website quality is the most influential factor, while the research also highlights the differences in demographic factors such as educational level, income, marital status, and participation in organizations that affect the destination choice decisions of Vietnamese tourists.
Practical/managerial implications:
The research suggests a number of policies to promote the role of IT, focusing on the factors influencing the destination choices of Vietnamese tourists in the business activities of enterprises operating in the tourism industry, thereby contributing to enhancing the competitiveness of Vietnam’s tourism sector.