The growing urgency of sustainable consumption has stimulated increasing scholarly attention to consumer intentions toward energy-saving products. Understanding the intellectual development, geographical patterns, and thematic evolution of this research domain is essential for advancing both academic and policy agendas. The objective of this study is to provide a systematic bibliometric overview of publications on consumer intentions to adopt energy-saving products, with particular emphasis on growth trajectories, influential sources, collaboration structures, and emerging conceptual directions. The analysis is based on 147 documents published between 1985 and 2024, retrieved from the Scopus database. Bibliometric techniques, including descriptive performance analysis, citation analysis, co-authorship mapping, and keyword co-occurrence analysis, were employed using VOSviewer to explore the intellectual, social, and conceptual structures of the field. The results indicate two distinct phases of development: a formative period (1985 – 2011) with limited scholarly activity and a transformative period (2012 – 2024) marked by rapid growth, averaging over ten publications per year. Keyword analysis reveals a conceptual shift from technical efficiency and environmental concerns toward behavioral frameworks, including the Theory of Planned Behavior, and more recently, organizational and systemic contexts such as households, university staff, and the circular economy.
